Notes on data, decisions, and the business in between.
Field-tested thinking on analytics as a business discipline: dashboards that change meetings, data quality you can book, metrics with ancestry, forecasts that admit uncertainty, and analytics spend appraised like any other investment.
The Analytics ROI Case: What a CPA-Trained Analyst Checks Before Building Anything
A due-diligence framework for analytics spend: where the payback hides and how to prove it.
Read article →Forecasting for Small Teams: Baselines, Seasonality, and Honest Uncertainty
A pragmatic forecasting playbook: beat the naive baseline, respect seasonality, report the error.
Read article →KPI Trees: Connecting Every Metric to the Business Model
A method for turning a wall of metrics into a driver model the whole team can steer by.
Read article →The Hidden Cost of Dirty Data: Treating Data Quality as a P&L Line Item
How to put a shilling value on bad data, and the reconciliation discipline that recovers it.
Read article →From Dashboards to Decisions: Closing the Last Mile of Business Intelligence
Why most dashboards never change a decision, and the design discipline that fixes it.
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